“Boke Mart”, An Excellent Supermarket Filled with Local Ingredients from Iya & Oboke!

This picturesque scenery of Oboke is located in the middle basin of Yoshino River, which runs through Tokushima prefecture.


This time we’d like to introduce you to an outstanding local supermarket in Oboke! 

Boke Mart is located less than a minute’s walk from JR Oboke station. 

The name of the shop is based on the name of the area, but it really is a unique name (‘boke’, written in different characters, but pronounced the same, can also mean ‘idiot’ or ‘fool’ in Japanese)!


The shop covers an area of around 53 square meters, which is quite small for a supermarket, but it is truly a treasure trove of local ingredients from Iya and Oboke.


Here is some of the local produce. 

Known also by the name iwa-dofu (rock tofu), Iya tofu is large and hard, and very filling. 

This is the super chewy Iya konnyaku, which is also quite big.


Together with Iya tofu, Iwa konnyaku is used in a local dish called ‘dekomawashi’.

A savory deep-fried tofu made from iwa-dofu, bokeage is Boke Mart’s most popular product.

It’s hard to comprehend its size in the photograph, but its enormous; so big in fact that you probably wouldn’t be able to finish it even after 2 or 3 days. 

At Boke Mart 2-go, located on the other side of the road from Boke Mart, you can enjoy rural dishes made with these local ingredients. 

Starting with grinding your own tea leaves using a stone mill, the restaurant is fully self-service, which is what makes it so nice! 

Tea you’ve ground yourself tastes delicious. 

First, I had the Iya soba, which is the area’s representative local dish. Its special characteristic is that the noodles are short and thick. The gentle flavor of the broth warms up the whole body… 

Of course, I also order a dish with ‘bokeage’. The slightly fried ‘bokeage’ is served with grated daikon and green onions, as well as soy sauce according to your personal preference.


As soon as I take a bite, I just can’t get enough of the fragrance. And it’s juicy, as well. Delicious! Bokeage is amazing!!


If you visit Oboke and Iya, do drop by for a visit, and don’t forget to buy yourself some ‘bokeage’!

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Boke Mart
Location: 7 Tokuzennishi, Nishiiyayamamura, Miyoshi city, Tokushima prefecture
Tel: 0883-84-1111
Open: Summer 8:00-20:00, Winter 8:00-19:30
http://www.bokemart.jp/ (Japanese)


Setouchi Finder Photo-writer: Daisuke Chiba

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Daisuke Chiba

Daisuke Chiba

Daisuke Chiba / Photo-writer I was born in 1985 in Miyoshi City, Tokushima Prefecture, and now live in Tokushima City. After graduating university, I worked at a publishing company as an editor for various mooks, and in April 2014 I went freelance. I work as a photographer, copy-writer and editor, but also do product development and other stuff as well. If anyone needs me, I can do anything! Except, in spite of my being from Tokushima, dancing - I’m really bad at dancing Awa Odori!

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