Try your hand at Making Dried Fish in a Naruto Fishing Village?!

Packed full of local Naruto specialties such as Naruto wakame (sea weed) and Naruto kintoki (sweet potato), Toyota Shouten is a store located by the shores of the Naruto straits, in Naruto city, Tokushima prefecture.

One of their most popular products is their additive-free, sundried seafood.
At the store you can see various dried fish such as Naruto sea bream and mackerel, horse mackerel and white croaker. Of course you can buy the products, but you can also try making them yourself.
We visited this time to report on our dried fish making experience!


The fish dried during the course is either horse mackerel or mackerel (changes according to the season). This time we will try using horse mackerel.
First, the fish is sliced along the back and gutted (the intestines and gills are removed).
The staff give a proper lecture on how to do it.

Next, the blood is washed away using a brush. (Cleaning the fish properly helps get rid of the fishy smell.)


After the fish is cleaned, it is soaked in 8% salt water for around an hour.

After 2-3 hours of sun drying, they are ready!
You can take the fish home that you prepared.


While waiting, you can buy some dried goods at the store and cook them to a delicious finish in the area reserved for frying and eating (“himono yaki & tabe corner”)!
If you bring your own rice balls and condiments, you can prepare your own original dried food meal. (The price for using the burner is JPY200 for 90 minutes.)

As there’s a beach for swimming out front, and a shower room next to the store, we recommend visiting during the summer holidays, as well!
Enjoy a swim in the beautiful Naruto Sea while you wait for your dried fish!

Toyota Shouten

Address: 203-2 Takasuna, Tosadomariura, Naruto-cho, Naruto city, Tokushima prefecture
Telephone: 088-687-0856

URL: (Japanese)
Open: 7.00-19.00 (Dried fish making from morning till noon)
Holidays: None
Parking: 20 cars
Fees: JPY1000 (+tax) / person for making dried fish (phone reservation required)

Setouchi Finder Photo-writer: Daisuke Chiba




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Written by

Daisuke Chiba

Daisuke Chiba

Daisuke Chiba / Photo-writer I was born in 1985 in Miyoshi City, Tokushima Prefecture, and now live in Tokushima City. After graduating university, I worked at a publishing company as an editor for various mooks, and in April 2014 I went freelance. I work as a photographer, copy-writer and editor, but also do product development and other stuff as well. If anyone needs me, I can do anything! Except, in spite of my being from Tokushima, dancing - I’m really bad at dancing Awa Odori!


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