Attention Ladies! The Fashionable Mitsuhama Shopping Street Has Arrived!

Although Mitsuhama, Matsuhama city, has long prospered as a fishing town, until recently the once thriving shopping area had many closed shops!

However, we heard that Mitsuhama shopping street is changing and went to investigate… We found numerous charming shops run by some wonderful characters.

First off, we visited “N’s kitchen ** &labo”.


Below is the owner couple. Natsumi Koike, the lady of the house, makes bread and Tetsu Koike, her husband, is in charge of the cafe. The shop space is shared among homemade bread, baked sweets and the “N’s kitchen ** & labo” café, as well as the secondhand goods, etc. of “Storehouse”.

We visited the shop at around 3pm, but all the bread was sold out. 🙁
Apparently, people often line up before the store opens, and it sometimes sells out of everything during by lunchtime! We recommend visiting early!!

(The shop is open Tuesdays, Wednesdays, Thursdays and Saturdays, but as there may be changes, be sure to check their Facebook page before visiting.)


The “Storehouse” shop that sells secondhand goods, etc. within “N’s kitchen ** &labo” shop used to be located across the street. After meeting Ono-san (the “Storehouse” owner), who also runs a secondhand shop in Kouchi prefecture, the Koike couple began introducing secondhand goods at their shop.

Here are some secondhand “Storehouse” goods in “N’s kitchen** &labo” shop – an irresistible space for ladies who’re into antiques, etc.?!


Next off we visited “Mitsuutsuwa”, a ceramics shop. Its dignified appearance is the first thing to attract you – apparently it was originally a rice shop! The shop owner’s husband made the sliding door at the entrance. It’s really refined, isn’t it?

Simple, gentle ceramic ware by artists from all over the Japan is lined up snugly within the shop.


Believe it or not, these dishes are Tobeyaki – the designs have completely overturned the obscure image I had of the style!

This is Ms. Okubo, the owner. Just like the dishes in her shop, she too is soft and gentle.


What all the owners have in common is the “pureness” of not over-trying, but just doing what they like.

Mitsuhama shopping street is sure to become an even more fun place!

N’s kitchen**&labo
Address: 1-3-33 Sumiyoshi, Matsuyama city, Ehime prefecture
Open: Tuesdays, Wednesdays, Fridays & Saturdays (changes applicable)
Business hours: 11.00-16.00
URL: (Japanese)
Facebook: (Japanese)

Address: 1-5-10 Sumiyoshi, Matsuyama city, Ehime prefecture
Open: Saturdays
Business hours: 11.00-16.00
URL: (Japanese)

Address: 1-3-37 Sumiyoshi, Matsuyama city, Ehime prefecture
Telephone: 080-4032-1978
Open: Thursday – Sunday
Business hours: 11.00-15.00
Facebook: (Japanese)

The Setouchi Finder Editors.

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