Chocottouiro: A Delicious Sweet Born of the Fateful Meeting of Chocolate & Sweet Rice Jelly!

Yes, this time we will just show you the product.

Doesn’t it look simply delicious? It’s called “Chocottouiro“, and I was addicted the first time I tried it.

Uiro (sweet rice jelly) is a traditional sweet from Tokushima prefecture. Resembling yokan (sweet bean jelly), the base of the sweet is in anko (sweet bean paste). You can see how normal uiro looks in the photograph below.

 

 

Chocottouiro is a gem that came about by accident while attempting to make uiro.

This truly happy mistake occurred at Kawada Koeido, a traditional Japanese sweet shop located at Wakimachi, Mima city, Tokushima prefecture.

 

 

One day, too much water was added to the uiro mixture rendering it overly soft.

 

However, instead of just throwing the mixture away, they decided to try combining it with chocolate mixture.

And look at that!

“Well isn’t this just revolutionary deliciousness!” …is how the product, “Chocottouiro” was created.

 

 

Coated with cacao powder, the soft, chewy uiro is filled with a sweet chocolate mixture that just melts in the mouth.

Although it’s made using a traditional Japanese sweet, it doesn’t feel at all old-fashioned, and has become an extremely popular product loved particularly by youngsters and women.

 

 

A box of 6 costs JPY670 (JPY724 including tax). And they make delightful Valentine’s gifts, too!

The manager of Kawada Koeido is quite the ideas man; he has developed several other novel products too, including…

 

 

Wakibijin, a manju (steamed bun) filled with red rice and beans (usually for auspicious occasions), and…

Rugby manju, among other unique sweets you can see lined up at the store.

As all the products including Chocottouira are available to order, do have a try!

Orders can be made by phone or online through the homepage below!

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Kawada Koeido

Address: 108-2 Wakamiyaminami, Wakimachi, Oaza Inoshiri, Mima city, Tokushima prefecture
Open: 9:00-19:00
Closed: Wednesdays
Tel: 0883-53-7878
Parking: Available
http://www.kawata-koeido.com/ (Japanese)
Online shop: http://item.rakuten.co.jp/tokusen-sanuki/c/0000000145/ (Japanese)

Setouchi Finder Photo-writer: Daisuke Chiba

 

 

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Daisuke Chiba

Daisuke Chiba

Daisuke Chiba / Photo-writer I was born in 1985 in Miyoshi City, Tokushima Prefecture, and now live in Tokushima City. After graduating university, I worked at a publishing company as an editor for various mooks, and in April 2014 I went freelance. I work as a photographer, copy-writer and editor, but also do product development and other stuff as well. If anyone needs me, I can do anything! Except, in spite of my being from Tokushima, dancing - I’m really bad at dancing Awa Odori!

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