Hattendo is a well-known chain of sweet shops that often appears on TV and in magazines in Japan. The company currently has 22 shops (as of December 2015), and I’m sure many Japanese people have tried their sweets at least once.

This time we visited Hattendo’s main store in Mihara city, Hiroshima prefecture.

This is the rather cosy Hattendo Mihara Minatomachi main store that opened in 1933.

The shop opens at 9am sharp, and a steady stream of customers continue to drop in all through the morning.

When we visited at 10am to research this article, they had already sold quite a lot of products!

As one would expect of a main store, it offers limited edition products rarely seen at branch shops.

This is the custard-flavored cream bread that is said to be the synonym of Hattendo. Slightly heavy in the hand, the dough is soft and moist. And if you split it in half….

It’s filled to the brim with creamy, smooth custard cream! I take a bite and the dough and cream melt in my mouth like a dream. It’s a gentle flavor without any added liqueurs or essences. I finished it in an instant!

Actually, from kneading the dough all the way through to packaging the finished product, Hattendo’s cream bread is made entirely by hand. Both the bread and the cream are so soft that, were they to be packaged by machine, they would be smashed.

Another surprising fact is that Hattendo manufactures around 40 thousand cream breads everyday at a single plant in Hiroshima. It’s even eaten in Tokyo and Korea.

Well then, next off are this winter’s limited edition products.

Sweet bean and butter-flavored cream bread and…

Sweet potato-flavor cream bread. When either product is warmed in the microwave, the butter melts a bit and gives off an exquisite fragrance!

If winter means I can eat this, I’ll be waiting anxiously for the cold!

Dear readers,

Don’t you just feel all hungry?! Buy them yourself, or give them as gifts, but you really must try Hattendo’s cream bread, hand-made everyday in Hiroshima!

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Hattendo Mihara Minatomachi Main Store
Location: 1-5-20 Minatomachi, Mihara city, Hiroshima prefecture
Open: 9:00 – until products are sold out
Closed: Wednesdays
Tel: 0848-67-1077 (Reservations 9:00-17:00, Pick up goods 9:00-12:00)
Official Homepage: http://hattendo.jp/ (Japanese)
Online Shop: http://shop.hattendo.jp/ (Japanese)

Setouchi Finder Photo-writer: Izumi Furukawa

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Izumi Furukawa

Izumi Furukawa Hello. My name is Izumi Furukawa and I was born in Kagawa Prefecture. Before getting married in 2012, I wrote for various magazine companies and Internet based media organizations in Tokyo. After marrying, I moved to Hiroshima and am now raising my child as well as writing stories about my fascination with this area through Setouchi Finder. Most of the articles I write are about places I visit on weekends with my family. My favorite driving course is Route 375 from Saijyo to the Miyoshi Area, and my favorite food from the Hiroshima area is Anagomeshi (from Miyajima)!!

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