You’ll Want to Buy It Again! Setoda Lemon Cake, a Happy Hiroshima Souvenir from Andersen ASSE Hiroshima Station Shop!


As Hiroshima prefecture has two World Heritage sites, many tourists visit from all over Japan, and lately in increasing numbers from overseas.


This time I am proud to introduce a sweet from Hiroshima, the tourist city, which is also the hometown of yours truly (Furukawa photo-writer)!



And that’s why I visited the Andersen ASSE Hiroshima station shop located beneath Hiroshima station.

Andersen is a major bakery chain with shops all over Japan starting from Tokyo. By the way, Hiroshima Andersen, the flagship store located in Hiroshima’s business district, is also known for having been bombed. Reconstruction work will start in early 2016, so we can look forward to its new appearance.



Well then, let’s return to our main subject. I take a look around the shop and…

find it! This is the Setoda lemon cake that I’ll be introducing this time.


Although only a personal experience, several years ago I bought these as souvenirs when I returned to my parents’ house (in Kagawa), and they were very well received. Ever since, I’ve bought the cake on many occasions to fulfil family member requests!



The name Setoda refers the area along Shimanami Kaido in Onomichi city, Hiroshima prefecture. Recently it was even introduced on TV as the biggest lemon production area in Japan. The cake made of fragrant Setoda lemons is truly the perfect Hiroshima souvenir!

Coated with white chocolate, Setoda lemon cake is a moist baked sweet sponge made with lemon juice and peel (the peel is finely cut and marinated with sugar).


If you look at the cut piece, you can see lemon peel. The texture and the bittersweet flavor make superb accents. I recommend popping the cake in the fridge for a while to add a further crispy texture to the chocolate!

The next time you visit Hiroshima, pick up some Setoda lemon cake from Andersen as a souvenir. It might raise your points among friends and family, too!


Andersen ASSE Hiroshima Station Shop
Address: ASSE B1 floor, Matsubara-cho, Minami ward, Hiroshima city, Hiroshima prefecture
Open: 7:00-21:00
Closed: No regular holidays
Tel: 082-286-2400 (Japanese – English site has information on the corporation)
Setouchi Finder Photo-writer: Izumi Furukawa


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Izumi Furukawa

Izumi Furukawa

Izumi Furukawa Hello. My name is Izumi Furukawa and I was born in Kagawa Prefecture. Before getting married in 2012, I wrote for various magazine companies and Internet based media organizations in Tokyo. After marrying, I moved to Hiroshima and am now raising my child as well as writing stories about my fascination with this area through Setouchi Finder. Most of the articles I write are about places I visit on weekends with my family. My favorite driving course is Route 375 from Saijyo to the Miyoshi Area, and my favorite food from the Hiroshima area is Anagomeshi (from Miyajima)!!


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