“Setouchi Finder” is run by the Setouchi Tourism Authority, a collaboration between the seven prefectures that make up Setouchi (Hyogo, Okayama, Hiroshima, Yamaguchi, Tokushima, Kagawa and Ehime) in order to help travelers from around the world find the countless treasures spread throughout Setouchi.
The Setouchi Tourism Authority is promoting Setouchi using local photojournalists, people living in Setouchi, and others who appreciate “the world’s most scenic inland sea”.
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The Setouchi Finder Project Team
Gourmet, Cycling, Seto inland sea cruising... Setouchi regional photo writers promoting unseen fascinations of Setouchi!!See our writers
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The Setouchi Tourism Authority started out as a joint effort between the the seven prefectures of Setouchi to promote Setouchi and the Seto Inlad Sea as the Setouchi Branding Promotion Association in 2013. The Setouchi Branding Promotion Association was reorganized into the Setouchi Tourism Authority as of 2016 in order to more effectively promote Setouchi as a major Japanese destination.